The physical therapy schools do a great job of training health care professionals to care for people who need to recover and recuperate from an accident or injury. But most learning institutions do not teach students how to successfully run a health care based business which every business person needs to know how to do. There are many ways to advertise a physical therapy clinic such as using articles on the internet, using print media, and by networking.
The new business owner must learn how to market his clinic or else his clinic will not stay in business for very long. The new clinic owner can advertise his services on the internet, in print media, and through networking opportunities. Marketing and promotion is a never ending task and must not be set aside to be done on a sometimes basis. Spend at a minimum one hour a day in marketing and promotion.
Even if the appointment book is full continue to market so that the calendar remains full at all times. Put out the word to the local community about what services are offered at the clinic. Take out advertising in local print media and encourage readers to contact the personnel at the clinic.
Join the local chamber of commerce and network with other business owners. Networking is still a great way to get the word out about a new business in the area. Marketing is a trial and error practice for the new business owner but it never hurts to get out and start talking face to face with people in the community.
One way to advertise is to write articles and submit them to the internet article sites. Write articles that help answer people’s concerns and questions regarding therapeutic exercises and treatments. At the end of the article put a link to the clinic’s website where people can find more information about services offered by the clinic.
Use local search engine optimization techniques so that the clinic website appears when a website user is looking for a clinic in a specific location. Some clinic owners use pay per click advertising and pay to run ads on the paid sponsored listings on the search engine results pages. Some clinic owners pay for banner ad space on websites related to health care in order to generate leads.
Many new business owners who are recently out of therapy school try to coax doctors into sending them patients. Of course doctors refer many patients each day to clinics but the new clinic owner has to offer something new and interesting in order to get the attention of medical doctors. It takes more than sponsoring a lunch at a doctor’s office or more than printing up prescription pads for the local orthopedic surgeon in order to get doctor referrals.
A new business owner might consider offering a new and unique service that will separate him from the competition. Physical therapy schools prepare people to help others who are in need of recovery or recuperation. A clinic owner however needs to employ marketing methods in order to build his patient base and to insure his present and future success.